Clothing . Without . Compromise
New Wool
Not Plastic
We consciously choose natural fibres over synthetics. All our garments are crafted exclusively from new wool – a renewable, biodegradable material that keeps you warm and offers many advantages. It's easy to care for and completely free from microplastics. For us, new wool isn’t an alternative – it’s the natural solution.
Slow Fashion
Not Fast Fashion
Fast trends, cheap prices, and throwaway fashion dominate the industry – but we have always chosen a different path. We don’t believe in fleeting styles that fade after a single season. Our slow fashion is timeless and thoughtfully crafted. Each garment made from new wool and loden carries history and tradition. And because we take responsibility, we offer repairs and alterations for the pieces we produce – so you can enjoy your favourites for many years to come.
Capsule Wardrobe
Not Excess
We create clothing that brings lasting joy — today, tomorrow, and for years to come. Our garments made from new wool and loden combine effortlessly and can be reinterpreted again and again. The result is a wardrobe filled with favourite pieces, not fleeting trends or unnecessary excess.
True Craftsmanship
Not Mass Production
We stand for craftsmanship from Austria, made entirely in Styria. Every metre of loden is produced with care, experience, and respect for people, animals, and nature. Fair working conditions, short supply chains, and full transparency in our open manufactory are the hallmarks of genuine quality, away from industrial mass production.
Sustainability
Not Waste
For us, sustainability is not a trend – it’s a conviction. We have always produced using hydropower and ensure every stage of production follows environmentally friendly, resource-conscious principles. We make only what is needed, with care and responsibility.
Clothing . Without . Compromise
New Wool
Not Plastic
We consciously choose natural fibres over synthetics. All our garments are crafted exclusively from new wool – a renewable, biodegradable material that keeps you warm and offers many advantages. It's easy to care for and completely free from microplastics. For us, new wool isn’t an alternative – it’s the natural solution.
Slow Fashion
Not Fast Fashion
Fast trends, cheap prices, and throwaway fashion dominate the industry – but we have always chosen a different path. We don’t believe in fleeting styles that fade after a single season. Our slow fashion is timeless and thoughtfully crafted. Each garment made from new wool and loden carries history and tradition. And because we take responsibility, we offer repairs and alterations for the pieces we produce – so you can enjoy your favourites for many years to come.
Capsule Wardrobe
Not Excess
We create clothing that brings lasting joy – today, tomorrow, and for years to come. Our garments made from new wool and loden combine effortlessly and can be reinterpreted again and again. The result is a wardrobe filled with favourite pieces, not fleeting trends or unnecessary excess.
True Craftsmanship
Not Mass Production
We stand for craftsmanship from Austria, made entirely in Styria. Every metre of loden is produced with care, experience, and respect for people, animals, and nature. Fair working conditions, short supply chains, and full transparency in our open manufactory are the hallmarks of genuine quality, away from industrial mass production.
Sustainability
Not Waste
For us, sustainability is not a trend – it’s a conviction. We have always produced using hydropower and ensure every stage of production follows environmentally friendly, resource-conscious principles. We make only what is needed, with care and responsibility.
Say Yes to True Craftsmanship from Austria, to the Future and the Generations After Us.